Professional Experience
Digital Director
Confidential Wellness Company • 2019 – 2025
- Spearheaded the launch of industry-first wellness products through data-driven insights, resulting in a 2000%+ increase in digital sales.
- Designed and executed a comprehensive UI/UX and digital strategy, significantly improving user engagement and retention.
- Established and scaled e-commerce presence; built partnerships with major retailers, white-label brands, and private-label clients.
- Navigated complex regulatory environments across state and federal levels, ensuring product compliance and successful market penetration.
- Collaborated cross-functionally with stakeholders to identify pain points and continuously iterate on digital and physical product offerings.
Director
VOLO SaaS Provider • 2017 – 2019 |www.volosaas.com
- Led design and deployment of the Active Shooter Awareness Program (ASAP) — US Patent #11,146,912 — adopted by schools, law enforcement, and government agencies.
- Conducted live field testing in schools with law enforcement, reducing emergency response time to under 6 seconds.
- Designed custom UI for rapid-response systems, integrating legacy TTY tech with modern PSAPs for real-time action at the swipe of a button.
- Managed development of VOLO Village, an emergency communication solution for HOAs and communities—saving thousands of hours in manual operations and improving information access.
- Delivered solutions for high-profile clients including but not limited to The Air Force, Rite-Aid, Jacksonville Jaguars, and Grainger.
- Developed loss prevention system (LP), custom hardware/UI, and BC/DR infrastructure.
Core Skills
- UX/UI Development & Implementation
- Modern Front-End Design (Responsive UI, Accessibility, User Flows)
- Digital Product Strategy & Omnichannel UX
- SaaS & Physical Product Development
- Cross-Functional Team Leadership
- E-Commerce & Conversion Optimization
- Data-Driven Design Thinking
- Business Intelligence & Analytics
Education
Illinois State University
B.S. in Creative Technologies 2008 – 2012
- GPA: 4.2
- Dean's List (2011–2012)
- Exceptional Merit in the Arts Award – Sole recipient selected by faculty
Contact me at tracts_eraser2l@icloud.com